Red Blooded Woman
Album: Body Language
Year: 2004 (UK)
Kylie’s marketers got it right this time. Included on the U.S. version of ‘Body Language,’ are two bonus tracks and videos. It makes up for the flimsy U.S. version of ‘Fever,’ which had nothing on it. However, there’s trouble in European paradise, where her vast fanbase resides. According to Australia’s Herald Sun the single “Slow” was the “lowest selling chart topper in UK history.” Kylie’s marketers are backpedaling and looking for something for radio-friendly. But for the wrong market.
Their choice: “Red Blooded Woman.” For the U.S. market, it’s a perfect choice. It’s similar to Timbaland’s style with its use of the beat box and heavy bass. However, Kylie has added some electro elements to it. It’s also the only song on “Body Language” with a clear hook. For the U.K., it may sound too ‘American-ized.’
Co-written by her regular writers Johnny Douglas and Karen Poole, ‘Red Blooded Woman’ has Kylie debating with herself over a guy. She’s rationally thinking that “this guy has got you all romantic and crazy in your head” and saying then what she feels, i.e. “do you think I’d listen/no, I don’t care.” The concept is unique. Most songs usually are linear and focus on one of the emotions, but not both at the same time.
In the U.S., she could fall under one of those entertainers who marketers don’t know what to do with. With “Body Language” she crosses many genres, an uncommon trait in American radio. American radio relies on cut and dry genres to market and sell their music. Any single that sounds remotely different from the norm doesn’t stay on the playlists for too long. Kylie may have to wait until the next album to hook American audiences again and perhaps bring back some Europeans fans she lost with her ‘Australian Life’ album.