Ciara hangs out with her girlfriends at a local Atlanta hot spot in the magnetic “Oh.”
Piercing keyboards and a low bass start the single, creating a stylish, after hours tone. The club attracts the Atlanta hipster. Ciara describes the array of people she sees arriving and in the club. There, they get crazy and drunk (“crunk.) They have twenty inch rims on their luxury cars. The guys from the suburbs usually wear white wifebeaters with Nike shoes. People also drive Hummers with a ton of stainless steel on them. They cough on marijuana smoke and eat soul food. The guys think she’s into casual sex but she turns them down. (“This is where they stay crunk, throw it up, dubs on tha Cadillac/White tees, Nikes, gangstas don’t know how to act/Adamsville, Bankhead, College Park, Carver Homes/Hummers floatin’ on chrome/Chokin’ on that home-grown/They got that southern cookin’/They got them fellas lookin’/Thinkin’ I was easy I can see it/That’s when I say no, what fo’?/Shawty can’t handle this/Ciara got that fire like.”)
She says people show off their cars and revel in the city life. Ciara and her girlfriends shake their butts down to the floor. (“get low”) She tells all the women in the club to join her on the dancefloor. (“Oh, ’round here we ridin’ slow/We keep it ghetto, you should know/Gettin’ crunk off in tha club we gets low, oh/Oh (oh), all my ladies to tha flo’/Handle it ladies back it up/Gettin’ crunk up in tha club we gets low, oh.”)
She sees another regular who has a new expensive car with a custom paint job and rims. She hears a guy call a girl a redbone, meaning she’s biracial and fair skin. Women wear their hair in braids, weaves, and really short. (“Buddy take a new whip, paint strip, into a bowlin’ ball/Still smoke hundred spokes, wood-grain armor-all/Light-skinned thick chicks, fellas call ’em redbones/Close cuts, braids, long, gangstas love ’em all/They got that southern cookin’…Ciara got that fire like.”)
Ludacris arrvies in the club with his custom-made expensive car. It’s in mint condition and people may want to take pictures of it. He tells Ciara to give her producer, Jazze Phe a ring and tell him “Oh” is going to the #1 spot on the Billboard charts. He says he’s the go-to rapper for a hit. He wanted to be on the song because Ciara is R&B’s It girl. Ludacris boasts he has the fanciest cars than anyone. He likes to play the music loud with a throbbing bass. (“Southern-style, get wild, old skools comin’ down in a different color whip (whip, whip)/Picture perfect, you might wanna take a flick flick flick flick flick/Call up Jazze tell him pop up the bottles cuz we got another hit (hit, hit)/Wanna go platinum? I’m who you should get get get get get…Same price different time, hot song, jumped on cuz Ciara got sex appeal/And I keep the meanest, cleanest, baddest, spinnin’ on stainless wheels…I don’t even think I need to speed/Bass-travelin’, face-crackilin’ huh?/Turn it up and make the speakers bleed…”) Considering Ludacris’ appearances on Usher’s singles, his claims of being a hitmaking rapper is justified.
The chorus is sung twice to end the single.
Ciara’s thin, aloof vocals suit “Oh.” In the verses, she talk-sings and only riffs a bit in the choruses. Ludacris also shines in his section. However, it seems like he’s pitching another sequel to the Fast and Furious movies with his countless references to souped up cars.But like most R&B songs, it’s the beats that make it enjoyable and fun.